Its About the Journey, Not the Destination.
Functional, Sustainable Bags for the Road Ahead.
Some backpacks do the job just fine, but they're not The Backpack.
We love it for its streamlined, sturdy construction and eco-conscious, convertible design.
It’s not just about recycled plastic. It’s about making things from a particular bottle picked by a particular person in a particular place.
This backpack is your home base. It’s stylish and functional.
A stylish, versatile piece you can take anywhere and wear with anything.
The Lineup-Minimal, Sustainable, and Fully Functional.
The Better Way to
Carry Your Day.
Most bags end up in a landfill. Ours start there and never go back.
Give a Gift They’ll Use Every Day
Share Your Day @hellodayowls
Sign up for 10% Off Your First order + Early Access to Future Designs
Sign Up to Receive 20% Off your First Order.